Beta Tomato Marketing is a marketing startup specializing in providing marketing and PR services for software companies. Beta Tomato Marketing was founded in 1999 by Bill and Susan Goodwin. When the couple first moved to Alabama in the early 1990s to follow Bill’s job, Susan found herself looking for employment herself. Given the opportunity to make a fresh start and do something creative, Susan decided to make a career out of something that had been a hobby of hers for years: soap making. She began by making a few bars to give to neighbors and the new friends they were meeting, but the demand quickly grew as her friends came back asking for more. She began making soap on a larger scale and selling it in local boutiques and gift shops, and now Beta Tomato Marketing products are available online for shipping anywhere in the continental United States.